Ancil
The private command layer for HubSpot. One orbit mark, one signal accent, one voice. Dark, confident, always on.
The mark is an orbit, always on.
An orbit: two muted rings circling a lit HubSpot-orange core, with a small satellite. It reads as “always on, always watching,” never as a control you press. The core stays the single warm point; the rings recede.
Size-aware scaling
The core holds as the mark shrinks. At 16px the lit core is the hero; the rings simplify. At 80px the full orbit reads.
Four colors. No more.
Ice is the body text. HubSpot orange is the single accent, used only where attention earns it. The deep navy field anchors everything; raised surfaces give depth. Everything else is a shade of these.
RGB · 240 · 244 · 255
RGB · 255 · 122 · 89
RGB · 10 · 15 · 26
RGB · 5 · 8 · 16
Two type families. One point of view.
Clash Display for brand headlines. Satoshi for interface and body copy. JetBrains Mono for system labels and operational text. No serifs, no ornaments.
600 · 48px
0 tracking
600 · 32px
0 tracking
500 · 20px
0 tracking
400 · 16px
1.65 line-height
600 · 11px
+4% tracking
400 · 13px
+4% tracking
Quiet. Certain. Never performative.
Ancil speaks the way a trusted operator speaks. Short sentences. No hype words. No celebration for things that are working correctly. It tells you the state of the world and what you can do about it.
Three states. The rest is still.
Motion in Ancil is rare and meaningful. The orbit can drift slowly when alive; the health score can tick up when a fix lands. Print and static contexts stay frozen. We do not animate for decoration.
Breathe
Default. 3.4s cycle. Opacity 1 → 0.62 → 1. The sign of a living system.
Steady
Print, favicons, small sizes, screenshots. The orbit stays still. The core stays lit.
Alert
Reserved. Soft halo, 1.6s pulse. Used only when Ancil genuinely needs you.
Dark is home. Light is rare.
Dark is the default across the product and marketing site. Light surfaces are reserved for documents, exports, and places where the surrounding medium requires it.
Light
UtilityReserved for documents, exports, print, and places where the surrounding medium requires a light field.
- PDF exports and reports
- Business cards, letterhead, stationery
- Deck slides with light templates
- Legal and printable documents
Dark
PrimaryThe core Ancil environment. Focused, operational, and consistent with the app command center.
- Product app
- Marketing site
- Admin and operator views
- Launch film and brand video
Ancil on real surfaces.
The system tested against actual use. Business card, product UI, letterhead, and the marketing site you’d meet before buying.
ancil.ai
Supercharge your HubSpot.
Diagnose, approve, deliver, and prove what changed.
Get AncilThat is the system.
Ancil · Brand Kit v2.0 · By INSIDEA