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HubSpot featured images missing alt text

Alt text describes an image for people using screen readers and for search engines. Find published website and landing pages that use a featured image without alt text, and add a short description, or mark the image as decorative under your accessibility standard.

WebsiteCMS-007Updated 2026-10-28

Why it matters

People who use screen readers rely on alt text to understand images. Without it, they hear a file name or nothing at all.

Featured images are often reused in social shares and listing modules, so one missing description repeats wherever the image appears.

Many organizations have accessibility commitments or legal duties. Missing alt text is one of the most common and easiest issues to fix.

How to find it in HubSpot

  1. Open Content > Website Pages and filter to published pages. Repeat for landing pages.
  2. Open the settings of each page that uses a featured image.
  3. Check the featured image alt text field.
  4. Note pages where the image carries meaning, such as a chart or product shot, as these matter most.

How to fix it safely

  1. Write short alt text that says what the image shows and why it is there, usually one sentence.
  2. For purely decorative images, follow your accessibility standard for marking them as decorative.
  3. Avoid stuffing keywords into alt text. It should help a person, not a ranking.
  4. Add alt text to your page launch checklist.

How Ancil checks this

Rule
CMS-007
What it looks for
Reads up to 500 website pages and up to 500 landing pages, then flags published or scheduled pages that have a featured image set but blank featured image alt text. Blog posts are not included in this check.
Severity
Info.
Evidence shown
The name and URL of up to 50 affected pages.
Governed fix
Not automated. Ancil does not edit or publish pages. It reports the affected pages, and your team (or an INSIDEA expert) adds the alt text in HubSpot.

Related checks

HubSpot pages missing a meta description HubSpot landing pages missing a page title HubSpot blog posts missing a title or URL slug HubSpot pages sharing the same URL

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